Knowledge Base
Resources for Integrative Practitioners
Practical guidance on building, positioning and scaling your practice — written by practitioners of brand growth who understand integrative medicine.
The Integrative Practice Growth Checklist
Find your stage, know what to do next. Strategy, financial, marketing and tech checklists for every phase of practice growth.
Read Article →Practice BuildingThe Financial Reality of an Integrative Practice
The four-quadrant practice model, a backwards planning framework, retention vs acquisition economics and a full P&L.
Read Article →Practice BuildingHSA, FSA & Insurance for Integrative Practitioners
Can your clients use HSA or FSA funds? A complete guide to insurance coverage, Letters of Medical Necessity and superbills.
Read Article →Practice BuildingHow to Build an Integrative Practice
The complete guide to positioning, channels and client acquisition — from first client to full calendar.
Read Article →Marketing StrategyThe Integrative Practice Funnel
The four-stage client funnel with benchmark conversion rates, the three most common leaks and tool recommendations.
Read Article →Marketing StrategyWhich Marketing Channels to Use Depending on Your Stage
Not every channel is right for every practitioner. Match your marketing investment to your practice growth stage.
Read Article →PositioningSelecting Your Positioning as an Integrative Practitioner
Why "I help women heal holistically" is killing your conversion — and how to replace it with positioning that converts.
Read Article →Practice ModelVirtual vs. In-Person: How to Decide and Build for Both
The shift to virtual care opened a huge opportunity. How to think about the model that's right for your practice.
Read Article →Revenue StrategyWhy Group Programmes Are the Smartest Move
Multiply your impact without multiplying your hours. How to design, price and fill your first programme.
Read Article →Client RetentionWhy Clients Drop Off and How to Build Continuity of Care
The single biggest revenue leak — clients who see results then disappear. Behavioural design and structured follow-up.
Read Article →Practice BuildingTypes of Integrative Practitioners: Credentials, Scope & Growth
A plain-English breakdown of credentials, scope of practice and specific marketing recommendations.
Read Article →Marketing StrategyMarketing Content Strategy for Integrative Practitioners
The four-stage framework for content that converts — building difference, meaning, authority and salience.
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